Salespanel Podcast On

Keys to Marketing Ops and Data Analytics to Speed Up the Pipeline

with

Ryker Morgan from Human Interest

Keys to Marketing Ops and Data Analytics to Speed Up the Pipeline
Keys to Marketing Ops and Data Analytics to Speed Up the Pipeline

With the introduction of predictive analytics in GA4, third-party cookies going away, and operational procedures with respect to data governance becoming clearer, first-party data management is becoming more important than ever. But, how does it affect the marketing process? How does it affect the ever-existing sales & marketing misalignment? Also, what other exciting advancements are coming to MarTech?

Ryker Morgan, Head of Growth Ops at Human Interest, joins us to talk about the role of Marketing Ops in this increasingly event-driven analytics environment. He opens up his highly technical playbooks on the essentials of tracking, the future of analytics, and the marketing tech stack that he has been instrumental in establishing.

Key Discussions:

  • Future of Analytics & Tracking
  • Impact of First-Party Data on Sales & Marketing
  • Sales & Marketing Misalignment from a Marketing Ops’ Perspective
  • Essentials of Tracking to Accelerate Sales Pipeline
  • Future of MarTech

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